Matthew
Parrish

Director.
Art Direction.
Industrial Design.
Camera.
Contact.

Matthew
Parrish

Assembly Chefs Hall: Photo Op

Agency: Studio Bicyclette
Client: Assembly Chefs Hall
Art Directors: Paige Boersma & Autumn Hachey
Production Assistants: Jaymes Stephen & Jean-Pascal Saint-Cyr

I was in charge of the fabrication of the individual 2' x 2' x 8" letters. I went with a high density foam because of the light weight and strength. Then hard coated, sanded and painted to ensure a good primed starting point for the rest of the layers to build on.

Paige and Autumn then went to work on the food and final paint layers.

We installed directly onto the restaurant wall to create a final forced-perspective illusion. A fun and very visually satisfying photo op for customers to photograph and engage with on social media.

For more information check out Assembly Chefs Hall & Studio Bicyclette.