Matthew
Parrish

Director.
Art Direction.
Industrial Design.
Camera.
Contact.

Matthew
Parrish

Volkswagen: Cam McCaul #VWadventure

Agency: Rooftop Agency
Client: Volkswagen Canada
Partners: Anthill Films, Trek Bikes, and Rockstar Energy
Camera: Brent Kore
Editor: Peter Guzda
Music: Jesse Colburn and Aaron Verdonk

We wanted to explore Canada. We wanted to find terrain that was unlike anything you would see in a car commercial. We wanted to find roads not made for cars and put this vehicle and it's 4MOTION capabilities to the test. We wanted to capture the geography that makes our country great, wild and exciting. We wanted a truly Canadian adventure.

The personal Social Channels became the home of the content. It was where the influencers already had a following of like-minded individuals, but also a safe zone for the target audience(s) to actively participate in learning about the vehicles, the characters and the story.

Average Results / Documentary
  • 150 Pieces of Exclusive Content
  • 5.25 million impressions (+79% above target)
  • 330,000 views on the full-length documentary (+560% above target)
  • 510,000 views of the support teasers (+1,600% above target)
  • 805,000 in Engagement (+633% above target)
  • 30% view rate
  • 96% social media audience approval rate.

Shorty's Award: Finalist In Auto

Pinkbike.com Advertorial: Interview, Photo Epic, Behind The Scenes 1, and Behind The Scenes 2